The Program Bio is presented to Affiliates as they search for Merchant Programs to join inside their account. The text is filled out by you, the Merchant, and provides an opportunity to make a first impression about what you offer potential Affiliates. Typically in this section, Merchants list details about their program such as commission rate, cookie duration, Datafeed details and more. The goal is to entice Affiliates to join your program and start promoting you as soon as possible.
It is key when marketing yourself in this industry to always know what kind of Affiliate you are looking for. Think about the audience that your product or service is geared towards. By highlighting this information to your prospective Affiliates, you will:
Encourage applications from relevant Affiliates that are a good fit for your Program.
Potentially spark an idea with an Affiliate for how to promote your product on their site.
What to include in your Program Bio?
Introduction. Include a brief paragraph about your company/products. Describe why your site is wonderful, unique, and competitive.
Program Details. Bullet all of the reasons Affiliates should partner with you. This would include commission rate, cookie duration, coupons, performance incentives, regular newsletter, datafeed, conversion rate, average order, etc.
Marketing Opportunities. Think about the different audiences that your product or service can be targeted to. By highlighting this information, you may spark an idea with Affiliates about ways they could promote your offer. Data could include niche, site demographics, seasonality, and verticals.
Images. The Program Bio can be created in HTML. Take advantage of this to create a description that has the same feel and branding as your site. You could include a few product images to give potential Affiliates an idea of what you sell.
Contact Information. Do not forget to include your Affiliate Manager’s name, phone, and email. You want to let the Affiliates know that your program is actively managed by someone that will be responsive to their questions and inquiries.
Where to edit your Program Bio?
From within the Merchant account, you can edit the Program Bio in My Account > Affiliate Communications > Program Bio: here.
