Merchant Setup Wizard Walkthrough – Part 2: Attract Affiliates
Here is where you plant the seed that given the water and fertilizer, will grow into a mighty Affiliate Tree! It is important to understand that, even though you want you Affiliates to be working for you, you will still need to sell your brand and image to them – basically, get them excited to work with you! The more you time and attention you pay to optimizing your program tools, the greater your opportunity for success, and the easier it will all be. Starting with Your Program Bio (insert link to step 2 in setup wizard)
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Program Bio
Your Program Bio is your first opportunity to engage with your Affiliates. You’ll really want to seize the opportunity to present your best self. You can utilize HTML to add branding, pictures, and format the page in ways that are pleasing!
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Pro Tip: click on the “Preview bio” button to make sure your HTML isn’t all wonky.
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Keywords/Categories
Maximization is key! Use all 255 Characters! Spaces after commas are under-utilized characters…there’s no need for them! This is how people search for you! Make sure that you include your brand name and/or website along with any other terms that will help you get discovered. Generally speaking, the terms will be somewhat similar to your SEO terms.
You can choose one category to start with and you can choose an additional category to be featured if you feel it necessary (at a cost of $350). If you have the time to spend optimizing the other areas of your program, I would suggest focusing on that first.
Company Logo
Your company logo is cool and attractive, so SHOW IT OFF. The main logo shouldn’t be bigger than 500 x 500 pixels as it will be the main image that is displayed on your Merchant details and your co-branded page.
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